First Engagements in Progress

No fabricated metrics, no cherry-picked screenshots. Documented results from real accounts will be published here as they are earned.

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Coming Soon

Local service business, Shenandoah Valley. Results to include: monthly calls from Google Ads, cost per qualified lead, and before/after account comparison.

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Coming Soon

Local specialty retail, Winchester area. Results to include: appointment bookings from Google Ads, cost per booking, and revenue impact estimate.

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Coming Soon

Regional service business, Mid-Atlantic. Results to include: search impression share growth, lead volume increase, and cost per lead improvement month over month.

What Google Ads Actually Looks Like in the First 90 Days

This section exists because honest expectations prevent bad relationships. Here is a realistic picture of a new account from launch to consistent results.

Month 1

Build, Launch, and Learn

Account built, campaigns launched, baseline data collected. Some calls. A lot of learning about what your specific market responds to. This is where the foundation gets laid correctly.

Month 2

Optimize and Refine

Negative keyword expansion, bid adjustments, ad testing. Cost per lead starts to come down as we cut waste and double down on what is working.

Month 3+

Consistent Results

Conversion data builds. The account gets more efficient every month. Smart bidding becomes viable once there is enough data to work with. This is when results become reliable and predictable.

What Gets Tracked in Every Account

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Phone Calls from Ads

Every call generated directly from a Google Ad is tracked and attributed. You know exactly how many people called because they saw your ad.

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Form Submissions

Contact form completions from ad traffic are tracked as conversion events. No lead slips through unrecorded.

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Cost Per Lead

Total spend divided by total leads, reported every month. The single most important metric for knowing whether your investment is paying off.

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Search Terms Report

Every search that triggered your ad, reviewed weekly. This is where bad spend gets caught early and negatives get added before they become expensive habits.

Want to Know What Is Possible for Your Business?

Book a free call. We will look at your market and give you a realistic picture of what Google Ads could produce for your specific situation.